✦ LIBER ✦
A re-evaluation of the product innovation decision process: The implications for product management: Madhavan Parthasarathy, Terri L. Rittenburg, and A. Dwayne Ball, Journal of Product and Brand Management (Number 4, 1995), pp. 35–47 (GPL)
- Book ID
- 117564172
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 127 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0737-6782
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