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A Rational Choice Model for the Dakota Effect

โœ Scribed by Jac C. Heckelman


Book ID
125157750
Publisher
Cambridge University Press
Year
2008
Tongue
English
Weight
400 KB
Volume
41
Category
Article
ISSN
1049-0965

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I n this paper, a multinomial-Dirichlet-geometric model of consumer brand choice is developed. This individual-level stochastic choice model is derived as an extension of Theil's theory of rational random behaviour. These behavioural assumptions permit modelling of changes in likelihood of purchase