✦ LIBER ✦
A quel point la publicite est-elle efficace? Generalisations a partir d'une meta-analyse de L'elasticite publicitaire des marques
✍ Scribed by Sethuraman, R.; Tellis, G. J.; Briesch, R. A.
- Book ID
- 121344120
- Publisher
- SAGE Publications
- Year
- 2011
- Tongue
- English
- Weight
- 411 KB
- Volume
- 26
- Category
- Article
- ISSN
- 0767-3701
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