A qualitative study of interphysician telephone consultations: Extending the opinion leader theory
✍ Scribed by Anupma Wadhwa; Elizabeth Lee Ford-Jones; Lorelei Lingard
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 64 KB
- Volume
- 25
- Category
- Article
- ISSN
- 0894-1912
- DOI
- 10.1002/chp.14
No coin nor oath required. For personal study only.
✦ Synopsis
was broadened to include--among other strategies--the use of educationally influential physicians or opinion leaders. The study called for further testing of this promising intervention. Further, in a subsequent review, 2 widely used CME delivery methods such as formal conferences were found to have little direct effect on improving professional practice, whereas opinion leaders were found to be effective change agents.
The existence of physicians who are educationally influential and serve as opinion leaders to their peers has been described in the literature since the 1960s. In their early work, Hiss,