A profit-maximizing supply chain network design model with demand choice flexibility

✍ Scribed by Zuo-Jun Max Shen

• Publisher: Elsevier Science
• Year: 2006
• Tongue: English
• Weight: 198 KB
• Volume: 34
• Category: Article
• ISSN: 0167-6377
• DOI: 10.1016/j.orl.2005.10.006

✦ Synopsis

We present a profit-maximizing supply chain design model in which a company has flexibility in determining which customers to serve. The company may lose a customer to competition if the price it charges is too high. We show the problem formulation and solution algorithm, and discuss computational results.