Children's understanding of television a
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Andreas I. Andronikidis; Maria Lambrianidou
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Article
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2010
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John Wiley and Sons
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English
⚖ 123 KB
The study investigates children's understanding of television advertising, with emphasis on differences between children of different ages (6-to 11-year-old children). Forty-two focus groups were conducted and grounded theory analysis was employed to discover, analyze, and discuss the findings and t