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A Powerful Voice for Low-Income People: The Impact of ACORN

✍ Scribed by Wendy Williams

Book ID
109125233
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
41 KB
Volume
10
Category
Article
ISSN
1529-7489

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## Abstract This study examines the impact of consumerism and consumer culture on low‐income British adolescents. Specifically, it investigates the effects of branding and advertising on the formation of selfconcept clarity (SCC) and consumer susceptibility to interpersonal influence (CSII). A comp