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A possible application of magnetic resonance imaging for pharmaceutical research

✍ Scribed by Joanna Kowalczuk; Jadwiga Tritt-Goc

Book ID
113592419
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
688 KB
Volume
42
Category
Article
ISSN
0928-0987

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## Abstract Although the field of psychology is undergoing an immense shift toward the use of functional magnetic resonance imaging (fMRI), the application of this methodology to consumer research is relatively new. To assist consumer researchers in understanding fMRI, this paper elaborates on the