A data warehouse/online analytic process
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Xiaohua Hu; Nick Cercone
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Article
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2004
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John Wiley and Sons
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English
โ 141 KB
Web usage mining is the application of data mining techniques to discover usage patterns and behaviors from web data (clickstream, purchase information, customer information, etc.) in order to understand and serve e-commerce customers better and improve the online business. In this article, we prese