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A Note on the Relationship of Actual and Predicted Sales and Profits in New-Product Introductions

✍ Scribed by Donald S. Tull and Herbert C. Rutemiller

Book ID: 124673205
Publisher: University of Chicago Press
Year: 1968
Tongue: English
Weight: 398 KB
Volume: 41
Category: Article
ISSN: 0021-9398
DOI: 10.2307/2351697

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