✦ LIBER ✦

A NOTE ON MEASURING RETURNS TO GENERIC ADVERTISING IN INTERRELATED MARKETS

✍ Scribed by H. W. Kinnucan

Book ID: 115293766
Publisher: John Wiley and Sons
Year: 1996
Tongue: English
Weight: 455 KB
Volume: 47
Category: Article
ISSN: 0021-857X
DOI: 10.1111/j.1477-9552.1996.tb00690.x

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A note on increasing returns to advertis

A note on increasing returns to advertising

✍ C.Rene Dominique 📂 Article 📅 1988 🏛 Elsevier Science 🌐 English ⚖ 336 KB

HOW DOES ADVERTISING AFFECT MARKET PERFO

HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING

✍ STEPHEN F. HAMILTON; TIMOTHY J. RICHARDS; KYLE W. STIEGERT 📂 Article 📅 2011 🏛 Oxford University Press 🌐 English ⚖ 536 KB

A note on measuring returns to nonprice

A note on measuring returns to nonprice export promotion

✍ Henry W. Kinnucan; Øystein Myrland 📂 Article 📅 2001 🏛 John Wiley and Sons 🌐 English ⚖ 171 KB 👁 1 views

A note on returns to scale in DEA

✍ R.D. Banker; I. Bardhan; W.W. Cooper 📂 Article 📅 1996 🏛 Elsevier Science 🌐 English ⚖ 190 KB

Finiteness property in vertically differ

Finiteness property in vertically differentiated markets: a note on locally increasing and decreasing returns

✍ Rim Lahmandi-Ayed 📂 Article 📅 2004 🏛 Springer 🌐 English ⚖ 143 KB

On marketing strategies with options: A

On marketing strategies with options: A technique to measure risk and return

✍ R. J. Hauser; J. S. Eales 📂 Article 📅 1986 🏛 John Wiley and Sons 🌐 English ⚖ 932 KB

In Black and Scholes' rriadel (1973). the implicit projection of the distribution is done under. the condition that + n'/2 is equal to the risk-free interest rate. whereas Black's futures option model sets p + u'/Z to 0. Thr distri1)utions projected in this article are under various levels of p + 0'