✦ LIBER ✦
A new theory of direct market testing: Or why your rollout results do not match your test results
✍ Scribed by Greg M. Allenby; Robert C. Blattberg
- Book ID
- 112073259
- Publisher
- John Wiley and Sons
- Year
- 1987
- Weight
- 732 KB
- Volume
- 1
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.