A new dualistic approach to brand passion: Harmonious and obsessive

✍ Scribed by Swimberghe, Krist R.; Astakhova, Marina; Wooldridge, Barbara Ross

• Book ID: 122234110
• Publisher: Elsevier Science
• Year: 2014
• Tongue: English
• Weight: 439 KB
• Volume: 67
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2014.04.003