𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A Neural Resolution of the Incongruity-resolution and Incongruity Theories of Humour

✍ Scribed by KATZ, BRUCE F.

Book ID
125885198
Publisher
Taylor and Francis Group
Year
1993
Tongue
English
Weight
333 KB
Volume
5
Category
Article
ISSN
0954-0091

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Humor and ad liking: Evidence that sensa
Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity-resolution humor
✍ Graeme Galloway πŸ“‚ Article πŸ“… 2009 πŸ› John Wiley and Sons 🌐 English βš– 90 KB

## Abstract It is widely reported that humorous ads are better liked and therefore more effective than are non‐humorous ones. This study examines whether the liking advantage associated with ads containing incongruity‐resolution humor depends on sensation seeking. Higher sensation seekers are assum