𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A Network Based Intelligent Training System of Internet Marketing for SMEs

✍ Scribed by Zhou, Lihua; Feng, Xiaoxiao

Book ID
119258392
Publisher
Elsevier
Year
2012
Weight
208 KB
Volume
2
Category
Article
ISSN
2212-6678

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## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und