A Multiple Lender Approach to Understanding Supply and Search in the Equity Lending Market

Identifying the ‘energy champion’: a con

Identifying the ‘energy champion’: a consumer behaviour approach to understanding the home energy conservation market in Ireland

✍ Donal Clancy; Deirdre O'Loughlin 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 206 KB

## Abstract This paper builds on a chronological set of studies which develop a marketing approach to energy conservation in Ireland. Drawing on the fields of identity theory and self‐identity in consumption, it adopts a consumer behaviour approach to the segmentation of the market, analysing hedon