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A multilevel investigation of relationships among brand‐centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

✍ Scribed by Melewar, T.C.; Chang, Aihwa; Chiang, Hsu‐Hsin; Han, Tzu‐Shian


Book ID
121801323
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
214 KB
Volume
46
Category
Article
ISSN
0309-0566

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