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A multi-attribute diffusion model for forecasting the adoption of investment alternatives for consumers

✍ Scribed by Rajendra K. Srivastava; Vijay Mahajan; Sridhar N. Ramaswami; Joseph Cherian

Book ID
116070554
Publisher
Elsevier Science
Year
1985
Tongue
English
Weight
694 KB
Volume
28
Category
Article
ISSN
0040-1625

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## Abstract We present a new method for determining the point values for additive multi‐attribute value models with performance categories. The method, which we refer to as PAPRIKA (**P**otentially **A**ll **P**airwise **R**an**K**ings of all possible **A**lternatives), involves the decision‐maker