The influence of internet-retailing fact
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Dhruv Grewal; Jeanne L. Munger; Gopalkrishnan R. Iyer; Michael Levy
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Article
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2003
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John Wiley and Sons
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English
β 167 KB
## Abstract Internet retailing has significantly changed the character of retail competition. More and more often, ordinary consumers, not just the technologically savvy ones, are making purchases over the Internet. The extent to which eβtailers can build trust will significantly influence the will