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A model for studying R&D/marketing interface in the product innovation process

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

A Model for Studying R&D. Marketing Inte

✍ Ashok K. Gupta, S. P. Raj and David Wilemon 📂 Article 📅 1986 🏛 American Marketing Association 🌐 English ⚖ 381 KB

Understanding Barriers to Product Innova

✍ Millman, A.F. 📂 Article 📅 1982 🏛 Emerald Group Publishing Limited 🌐 English ⚖ 855 KB

Interface of marketing and R&D personnel

✍ M. James Dunn; Boyd M. Harnden 📂 Article 📅 1975 🏛 Sage Publications 🌐 English ⚖ 494 KB

Innovation strategies for successful pro

✍ T. Higgins 📂 Article 📅 1977 🏛 John Wiley and Sons 🌐 English ⚖ 666 KB

A framework for managing communication a

✍ A.W. Pearson; D.F. Ball 📂 Article 📅 1993 🏛 Elsevier Science 🌐 English ⚖ 960 KB

Innovation, R&D productivity, and global

✍ Donald L. Alexander; Joseph E. Flynn; Linda A. Linkins 📂 Article 📅 1995 🏛 Springer US 🌐 English ⚖ 876 KB