A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category

✍ Scribed by Inseong Song; Pradeep K. Chintagunta

• Book ID: 111605432
• Publisher: Springer US
• Year: 2003
• Tongue: English
• Weight: 431 KB
• Volume: 1
• Category: Article
• ISSN: 1570-7156
• DOI: 10.1023/b:qmec.0000004843.41279.f3