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A metaphor in search of a source domain: The categories of Slavic aspect

✍ Scribed by Janda, Laura A.

Book ID
111980594
Publisher
Walter de Gruyter GmbH & Co. KG
Year
2004
Tongue
English
Weight
354 KB
Volume
15
Category
Article
ISSN
0936-5907

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A metaphor in search of a source domain:
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✍ Janda, Laura A. πŸ“‚ Article πŸ“… 2004 πŸ› Walter de Gruyter GmbH & Co. KG 🌐 English βš– 354 KB

## Abstract I propose that human experience of matter provides the source domain for the metaphor that motivates the grammatical category of aspect in Russian. This model is a version of the universal TIME IS SPACE metaphor, according to which SITUATIONS ARE MATERIAL ENTITIES, and, more specificall

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## Abstract Prior research has laid the groundwork for a discussion of the role of metaphor in marketing, but has fallen short of offering a clear‐cut method for guiding and evaluating its use. This article outlines such a method, and illustrates its use through extended discussions of the heuristi