A measurement-communication-recognition framework of corporate culture change: An empirical study
✍ Scribed by Kwai-Sang Chin; Kit-Fai Pun; Andrew S. K. Ho; Henry Lau
- Publisher
- John Wiley and Sons
- Year
- 2002
- Tongue
- English
- Weight
- 227 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1090-8471
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✦ Synopsis
Abstract
Company culture, consisting of a shared pattern of basic values, beliefs, and organizational assumptions, is widely accepted as a powerful force to drive performance‐enhancing behavior in an organization. Changing a well‐established culture is, however, a highly complex issue. It is thus very challenging to implement a new organizational culture. This article presents the measurement‐communication‐recognition (MCR) framework to manage culture changes in an organization. Ten cultural elements are strategically identified, whereas a four‐stage approach of implementation methodology is proposed in the framework. © 2002 Wiley Periodicals, Inc.