𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A matter of balance


Book ID
103047492
Publisher
Elsevier Science
Year
1980
Tongue
English
Weight
968 KB
Volume
12
Category
Article
ISSN
0010-4485

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This article is prompted by Slater and Narver's (1998) SMJ article entitled 'Customer-led and market-oriented: Let's not confuse the two'. It is suggested here that Slater and Narver's contention that strategic success is a function of market-led orientation rather than customerled orientation is to