A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

✍ Scribed by Rutz, Oliver J; Bucklin, Randolph E; Sonnier, Garrett P

• Book ID: 115492351
• Publisher: American Marketing Association
• Year: 2012
• Tongue: English
• Weight: 165 KB
• Volume: 49
• Category: Article
• ISSN: 0022-2437
• DOI: 10.1509/jmr.10.0354