๐”– Bobbio Scriptorium
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A HYBRID MULTINOMIAL LOGIT AND LINEAR PROGRAMMING MODEL FOR RESIDENTIAL LOCATION PROJECTION

โœ Scribed by Masuo Kashiwadani; Mikihiro Ogura


Book ID
110918578
Publisher
Springer
Year
2005
Tongue
English
Weight
497 KB
Volume
63
Category
Article
ISSN
1056-8190

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The study of brand choice decisions with multiple alternatives has been successfully modelled for more than a decade using the Multinomial Logit model. Recently, neural network modelling has received increasing attention and has been applied to an array of marketing problems such as market response