Neural networks and the multinomial logi
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Yves Bentz; Dwight Merunka
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Article
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2000
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John Wiley and Sons
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English
โ 260 KB
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The study of brand choice decisions with multiple alternatives has been successfully modelled for more than a decade using the Multinomial Logit model. Recently, neural network modelling has received increasing attention and has been applied to an array of marketing problems such as market response