✦ LIBER ✦
A hybrid dynamic forecast model for analyzing celebrity endorsement effects on consumer attitudes
✍ Scribed by Jiuh-Biing Sheu
- Publisher
- Elsevier Science
- Year
- 2010
- Tongue
- English
- Weight
- 777 KB
- Volume
- 52
- Category
- Article
- ISSN
- 0895-7177
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