A hybrid diagnostic-advisory system for small and medium-sized enterprises:A successful AI application

Marketing information systems in tourism

Marketing information systems in tourism and hospitality small- and medium-sized enterprises: a study of Internet use for market intelligence

✍ Emma Wood 📂 Article 📅 2001 🏛 John Wiley and Sons 🌐 English ⚖ 176 KB

## Abstract This study investigates the nature of marketing information systems (MkIS) within small‐ and medium‐sized enterprises (SMEs) and focuses on the importance of external information and market intelligence. The sources of market intelligence are investigated with particular emphasis on und