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A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty

✍ Scribed by Peltier, James W.; Schibrowsky, John A.; Nill, Alexander


Book ID
121827792
Publisher
Emerald Group Publishing Limited
Year
2013
Tongue
English
Weight
290 KB
Volume
47
Category
Article
ISSN
0309-0566

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## Abstract This study is concerned with interorganisational aspects of relationship marketing, which, in turn, has led to a focus on political aspects, i.e. on interests, conflicts and power in a project network consisting of actors marketing a festival. A metaphor of a project network, the politi