When and how to use scenario planning: A
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Paul J. H. Schoemaker
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Article
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1991
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John Wiley and Sons
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English
⚖ 921 KB
## Abstract This paper offers a step‐by‐step analysis of a heuristic approach to scenario planning, taking a managerial perspective. The scenario method is contrasted in general with more traditional planning techniques, which tend to perform less well when faced with high uncertainty and complexit