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A guideline for designing experimental studies in marketing research and a critical discussion of selected problem areas

✍ Scribed by Koschate-Fischer, Nicole; Schandelmeier, Stephen

Book ID: 125372804
Publisher: Springer-Verlag
Year: 2014
Tongue: English
Weight: 506 KB
Volume: 84
Category: Article
ISSN: 0044-2372
DOI: 10.1007/s11573-014-0708-6

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