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A game theoretical study of cooperative advertising with multiple retailers in a distribution channel

✍ Scribed by Jihua Zhang; Jinxing Xie

Book ID: 113084797
Publisher: SP Systems Engineering Society of China
Year: 2011
Tongue: English
Weight: 386 KB
Volume: 21
Category: Article
ISSN: 1004-3756
DOI: 10.1007/s11518-011-5165-y

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