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A framework for developing competitive strategy ideas

โœ Scribed by Tom Connor


Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
158 KB
Volume
9
Category
Article
ISSN
1086-1718

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โœฆ Synopsis


A framework for developing competitive strategy ideas This article:

. Considers competitive business strategy from a managerial rather than purely theoretical perspective . Focuses on the practical task of generating `good ideas' for business development . Concentrates on products and markets as the building blocks of strategy . Proposes a framework which managers can employ to stimulate idea generation and the identiยฎcation of the key resource implications.


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