𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A dissonance analysis of the boomerang effect

✍ Scribed by Arthur R. Cohen


Book ID
110945668
Publisher
John Wiley and Sons
Year
1962
Tongue
English
Weight
719 KB
Volume
30
Category
Article
ISSN
0022-3506

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Two experiments examined the effects of warnings and advertisements on memory, intentions, and benefit and risk perceptions. The experiments were designed to replicate an important recent study (Snyder & Blood, 1992), where it was suggested that an alcohol warning may have a boomerang effect such th