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A customer perspective on product eliminations: how the removal of products affects customers and business relationships

✍ Scribed by Christian Homburg; Andreas Fürst; Jana-Kristin Prigge

Book ID: 107496885
Publisher: Sage Publications
Year: 2009
Tongue: English
Weight: 339 KB
Volume: 38
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-009-0174-9

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