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A critical assessment of potential measurement biases in the technology acceptance model: three experiments

✍ Scribed by Fred D. Davis; Viswanath Venkatesh


Publisher
Elsevier Science
Year
1996
Tongue
English
Weight
303 KB
Volume
45
Category
Article
ISSN
1071-5819

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✦ Synopsis


The Technology Acceptance Model (TAM) is widely used by researchers and practitioners to predict and explain user acceptance of information technologies .

TAM models system usage intentions and behavior as a function of perceived usefulness and perceived ease of use . The original scales for measuring the TAM