A contextual investigation of the operation and management of airport concessions
β Scribed by Hong-bumm Kim; Jee-Hye Shin
- Book ID
- 104314355
- Publisher
- Elsevier Science
- Year
- 2001
- Tongue
- English
- Weight
- 92 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0261-5177
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β¦ Synopsis
E!ective management of airport concessions has recently been considered an important variable for better performance of airports. This study examines the airport concession sector, the important attributes of concession for the increase of pro"t and customer satisfaction, e!ective methods of concession management, and various components of contracts between lessee (concessionaire) and lessor (airport authority). A small group survey of 12 experts in airport concessions reveals that location, price level, brand name and image, product quality, and service level are the most important characteristics of concession operation for both pro"t maximization and customer satisfaction. The master-concessionaire approach is found to be the most appropriate method of managing airport concessions, and related implications for contracts are discussed.
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