A content analysis of ethical policy statements regarding marketing activities

✍ Scribed by Robert E. Hite; Joseph A. Bellizzi; Cynthia Fraser

• Book ID: 104762824
• Publisher: Springer
• Year: 1988
• Tongue: English
• Weight: 481 KB
• Volume: 7
• Category: Article
• ISSN: 0167-4544
• DOI: 10.1007/bf00411024