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A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

✍ Scribed by William Boulding and Amna Kirmani


Book ID
121294915
Publisher
University of Chicago Press
Year
1993
Tongue
English
Weight
394 KB
Volume
20
Category
Article
ISSN
0093-5301

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