A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

✍ Scribed by Vorhies, Douglas W.; Morgan, Neil A.

• Book ID: 120008683
• Publisher: American Marketing Association
• Year: 2003
• Tongue: English
• Weight: 171 KB
• Volume: 67
• Category: Article
• ISSN: 0022-2429
• DOI: 10.1509/jmkg.67.1.100.18588