๐”– Bobbio Scriptorium
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A Comprehensive Model of Perceived Risk of E-Commerce Transactions

โœ Scribed by Glover, Steven; Benbasat, Izak


Book ID
126942408
Publisher
M. E. Sharpe Inc.
Year
2010
Tongue
English
Weight
888 KB
Volume
15
Category
Article
ISSN
1086-4415

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## Abstract This article presents an exploratory study of a conceptual model of perceived customer value in a businessโ€toโ€consumer eโ€commerce setting. Key precursors of perceived customer value included in the model are valence of onโ€line shopping experience, perceived product quality, perceived ri