𝔖 Bobbio Scriptorium
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A comparison of consumer decision‐making behavior of married and cohabiting couples

✍ Scribed by Razzouk, Nabil; Seitz, Victoria; Prodigalidad Capo, Karen


Book ID
124052503
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
771 KB
Volume
24
Category
Article
ISSN
0736-3761

No coin nor oath required. For personal study only.


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## Abstract People may use the self‐regulatory strategy of forming implementation intentions (i.e., if‐then plans) to make better consumer decisions and facilitate the translation of those decisions into action. First, research on the mechanisms and effects of implementation intentions is reviewed.