A comparative study on publicly hosted blog sites in the U.S., China, and Korea
✍ Scribed by S. Joon Park; Qiping Zhang; Shanshan Ma
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2007
- Tongue
- English
- Weight
- 184 KB
- Volume
- 43
- Category
- Article
- ISSN
- 0044-7870
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
In the context of blogs, online trust can play an important role in connecting the author and readers. Trust is known to be one of the primary psychological aspects influencing online user profiling. In blogs, trust is reflected by how much personal information a user reveals. Trusting someone or something may be an entirely different matter in the United States than it is in China or Korea because trust affects actions that could be highly dependent on users' respective cultural context. This paper presents the preliminary results of our cross‐cultural research on blogs and online trust in U.S., Chinese, and Korean cultures. Results suggest that bloggers from the U.S. reveal more personal information in self‐reported user profiles than bloggers from China and Korea. However, similar percentages of U.S. and Korean bloggers are willing to reveal their locations and hobbies, and post self‐photos. Additionally, we found interesting cultural insights regarding gender, age, location, hobbies, and self‐photos in the user profiles of blogs across the three cultures.