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A Comparative Study on International Marketing Mix in China and India: The Case of McDonald's

✍ Scribed by Yeu, Chan S.; Leong, Kong C.; Tong, Lee C.; Hang, Su; Tang, Y.; Bashawir, A.; Subhan, M.

Book ID
122012364
Publisher
Elsevier
Year
2012
Tongue
English
Weight
605 KB
Volume
65
Category
Article
ISSN
1877-0428

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