✦ LIBER ✦

A Case study: discussion of factors and challenges for urban cultural tourism development

✍ Scribed by Suosheng Wang; Naoko Yamada; Linda Brothers

Publisher: John Wiley and Sons
Year: 2010
Tongue: English
Weight: 157 KB
Volume: 13
Category: Article
ISSN: 1099-2340
DOI: 10.1002/jtr.826

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✦ Synopsis

Abstract

With both qualitative and quantitative approaches, this study examined the success factors of cultural tourism development. It discussed reasons why some cities may find it challenging to sustain cultural tourism development. The findings suggested that the lack of advantageous factors may be because all factors were highly related and that one factor's defect in marketing could easily affect the performance of all other factors. The challenge for cultural tourism development in a less competitive destination may be more related to elementary problems such as governmental leadership and funding rather than the important factors emphasized in theoretical models. Copyright © 2010 John Wiley & Sons, Ltd.

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