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A brief history of the future of advertising: Visions and lessons from integrated marketing communications

✍ Scribed by William O. Bearden; Charles S. Madden

Book ID: 119504407
Publisher: Elsevier Science
Year: 1996
Tongue: English
Weight: 317 KB
Volume: 37
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(96)00062-8

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