✦ LIBER ✦
A Brand's Advertising and Promotion Allocation Strategy: The Role of the Manufacturer's Relationship with Distributors as Moderated by Relative Market Share
✍ Scribed by Kenneth Anselmi
- Book ID
- 117320353
- Publisher
- Elsevier Science
- Year
- 2000
- Tongue
- English
- Weight
- 111 KB
- Volume
- 48
- Category
- Article
- ISSN
- 0148-2963
No coin nor oath required. For personal study only.