𝔖 Bobbio Scriptorium
✦   LIBER   ✦

A behavioral decision theory paradox

✍ Scribed by Harold Bierman Jr.

Publisher
John Wiley and Sons
Year
1989
Tongue
English
Weight
262 KB
Volume
34
Category
Article
ISSN
8756-6079

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Using behavioral decision theory to asse
Using behavioral decision theory to assess advertisement recognition tasks by level of difficulty
✍ Kristina D. Frankenberger; Gerald S. Albaum πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 202 KB

Studies on human decision making consistently report that people are overconfident about the accuracy of their judgments in discretechoice tasks. Based on these studies, hypotheses were made about the accuracy with which consumers can judge their own ability to correctly recognize print advertisemen