𝔖 Bobbio Scriptorium
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A BEHAVIORAL CONSISTENCY APPROACH TO DECISION MAKING IN EMPLOYMENT SELECTION

✍ Scribed by DAVID A. GROVE

Book ID
111325150
Publisher
John Wiley and Sons
Year
1981
Tongue
English
Weight
560 KB
Volume
34
Category
Article
ISSN
0031-5826

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## Abstract Marketers often use salient stimuli to draw consumers' attention to a specific brand in the hope that a selective focus on the brand increases the sales of this brand. However, previous studies are inconsistent concerning the impact that selectively focusing on a specific brand has on f