A Basket-mix Model to Identify Cherry-picked Brands

✍ Scribed by Leigh McAlister; Edward I. George; Yung-Hsin Chien

• Book ID: 113752319
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 399 KB
• Volume: 85
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2009.09.002